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Imagine driving down a busy street, eyes flicking from the road to the endless parade of signs competing for your attention. In this chaotic visual landscape, how do you ensure that your monument sign stands out, especially when zoning laws have pushed it so far back from the road it feels like it’s in another time zone?

Here’s the secret: think big, think bold, and think creatively.

First, use the largest sign your local ordinances will allow. This isn’t just about being flashy; it’s about ensuring that drivers have enough time to register your message before they’ve zoomed past.

If size alone doesn’t do the trick, take a page from nature and elevate your sign on a raised earth berm. It’s like giving your sign a stage, making sure it commands the attention it deserves.

But don’t stop there. Turn that sign perpendicular to the street. It’s a simple twist—literally—but it can make all the difference. A perpendicular sign is like a conversation waiting to happen, making it easier for drivers to read as they approach your driveway.

And for the final flourish, add a flagpole nearby. The movement of a flag in the wind isn’t just patriotic; it’s a natural eye-catcher, waving down every passerby with a gentle yet irresistible “look at me” gesture. In the battle for visibility, these strategies ensure your sign isn’t just seen—it’s remembered.

Zoning restrictions usually have setbacks that require your building and its signage to be located a far distance from the road.  To maximize your visibility, use the largest sign your ordinances will allow.  If that still doesn’t give you enough visibility, consider building the sign on a raised earth berm    Turning the sign perpendicular to the street also makes it easier for drivers to read as they pass your parking lot driveway.  Another way to get your sign noticed is to add a flag pole nearby, the movement of the flag in the wind will get passerby’s attention.

Standing Out in the Streets: Smart Strategies to Make Your Monument Sign Unmissable

Picture yourself driving down a busy street, your eyes darting between the road and the barrage of signs vying for your attention. It’s a sensory overload—logos, fonts, and colors blurring together as you zip past. In this chaotic landscape, how do you make sure *your* monument sign doesn’t disappear into the background, especially when zoning laws have pushed it so far back from the road it feels like it’s on the outskirts of town?

Here’s the trick: think big, think bold, and most importantly, think smart.

First, make the most of the local rules by using the largest sign the law allows. It’s not about showing off; it’s about giving drivers enough time to actually read your message before they’ve sped by. If sheer size isn’t enough, borrow from nature’s playbook and build a raised earth berm beneath your sign—like giving it its own stage to ensure it’s seen from a distance. Then, flip the script by turning your sign perpendicular to the street. This seemingly small twist makes a world of difference, positioning your message so it feels like it’s having a conversation with every passing driver.

And for the final touch? Add a flagpole nearby. The subtle, constant movement of the flag fluttering in the wind is a natural attention-grabber—almost like it’s waving, saying, “Hey, look over here!” With these strategies, you’re not just making a sign; you’re creating a landmark in the visual jungle of the modern roadway.

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