by Rebecca Calbert, Architect | Jun 10, 2025 | Child Care Inspiration
Last year, I had a conversation that changed the way I see the childcare industry forever. It was with a mom named Olivia, a 34-year-old marketing executive and self-proclaimed “research junkie” when it came to parenting decisions. Olivia wasn’t just looking for a...
by Rebecca Calbert, Architect | Jun 9, 2025 | Child Care Inspiration
The Hidden Crisis No One Wants to Talk About Imagine this: It’s 7:30 AM on a Monday. Parents are dropping off their kids, coffee in hand, rushing to get to work. But behind the front desk, the director of the childcare center is barely holding it together. Why?...
by Rebecca Calbert, Architect | Jun 8, 2025 | Child Care Inspiration
The Dirty Secret Holding Your Childcare Center Back Let me tell you a story about Jordan. Jordan runs a thriving childcare center—on the surface. His classrooms are full, parents love the curriculum, and he’s even got a waitlist. But behind the scenes? Chaos. Every...
by Rebecca Calbert, Architect | Jun 7, 2025 | Child Care Inspiration
Imagine this. A brand-new childcare center opens in a bustling neighborhood. The owner, Nandini, has done everything by the book. She has a beautiful facility, a highly trained staff, and a curriculum parents would love. Nandini is confident she’ll be full within...
by Rebecca Calbert, Architect | Jun 6, 2025 | Child Care Inspiration
The Childcare Center That Couldn’t Keep Families Maggie sat at her desk, staring at her numbers. Another family had just given their two-week notice. It wasn’t the first time. In fact, it happened every month. A steady drip of good families—families she thought were...
by Rebecca Calbert, Architect | Jun 5, 2025 | Child Care Inspiration
The Hard Truth No One Talks About in Childcare Enrollment Ethan had been in the childcare business for nearly a decade. He wasn’t new. He wasn’t inexperienced. He wasn’t running a failing center. And yet, he was always struggling to keep enrollment full. Parents came...
by Rebecca Calbert, Architect | Jun 3, 2025 | Child Care Inspiration
Let me tell you a story. A childcare center in a mid-sized town has been quietly doing something extraordinary. While competitors in the area are in a constant battle to replace families who leave after a year or two, this center keeps 80% of its families coming back...
by Rebecca Calbert, Architect | May 28, 2025 | Child Care Inspiration
Laura had a problem. Not the kind of problem that kept her up at night—not yet, anyway. Her childcare center was doing well. Parents liked her. Teachers stayed. Kids were happy. But her tour conversion rate hovered around 50%. For every ten families who toured her...
