by Rebecca Calbert, Architect | May 28, 2025 | Child Care Inspiration
Laura had a problem. Not the kind of problem that kept her up at night—not yet, anyway. Her childcare center was doing well. Parents liked her. Teachers stayed. Kids were happy. But her tour conversion rate hovered around 50%. For every ten families who toured her...
by Rebecca Calbert, Architect | May 26, 2025 | Child Care Budgeting
Let me tell you about Logan. Logan ran a well-respected childcare center in a growing suburban neighborhood. He did everything the “experts” told him to do—ran Facebook ads, set up a Google campaign, and even paid an agency to handle his digital marketing. At first,...
by Rebecca Calbert, Architect | May 26, 2025 | Child Care Construction
The Hard Truth About Expansion No One Talks About In 2018, Imani stood in the doorway of her second childcare center, overwhelmed and exhausted. What was supposed to be a moment of triumph felt like a slow-motion disaster. The grand opening had attracted half the...
by Rebecca Calbert, Architect | May 26, 2025 | Child Care Inspiration
The Frustrating Plateau No One Warned You About Meet Caleb. Caleb runs a childcare center in a growing suburban area. He’s been in business for a few years, and things seemed to be going well—until they weren’t. No matter what he did, his enrollment numbers wouldn’t...
by Rebecca Calbert, Architect | May 23, 2025 | Child Care Inspiration
Imagine this. A brand-new childcare center opens in a bustling neighborhood. The owner, Nandini, has done everything by the book. She has a beautiful facility, a highly trained staff, and a curriculum parents would love. Nandini is confident she’ll be full within...
by Rebecca Calbert, Architect | May 23, 2025 | Child Care Location Selection
Let me tell you a story about two entrepreneurs—two dreamers—who both had the same vision: to build a thriving childcare center in their city. They both had passion. They both had experience. And they both put everything on the line—savings, loans, sweat equity—to...
by Rebecca Calbert, Architect | May 23, 2025 | Child Care Budgeting
There are two types of childcare business owners: those who thrive and those who barely survive. The ones who thrive seem to have an almost magical ability to keep their centers full, even in tough economic times. Parents flock to their programs, enrollment stays...
by Rebecca Calbert, Architect | May 22, 2025 | Child Care Inspiration
The Curious Case of the Vanishing Families Lisa had a problem. It wasn’t an obvious problem, which made it all the more infuriating. From the outside, everything looked great. Her childcare center was warm and inviting, the kind of place where parents felt instantly...
